In recent times there has been some controversy (and many misconceptions) on the subject of “LOUDNESS”. “Make it louder than everyone else’s CD!” has been the unfortunate and continual cry requested of mastering houses everywhere. The best of the mastering engineers across the globe know that this has led to a multitude of substandard “hyper-compressed” recording releases where clarity, dynamics and depth — along with genuine musicality — have been squashed out of the recordings and sacrificed at the altar of “loudness”.

Unfortunately, since the customer is always right, it is often difficult to resist this trend and some people continue to demand extreme limiting (“hyper-compression” and “shred”) in the mistaken belief that the super hot mix will sound more impressive on radio or at the A&R department’s audition system.
The fact is however that it won’t. Independent tests have proved conclusively that over compressed masters do not sound any louder when passed through the transmission chains of FM radio stations.

Loudness is important, but punch and subjective loudness can be achieved without compromising other important qualities, but there is a limit (pun intended!)
BabyBear will deliver what you hope to achieve but will advise against the severe “hyper-compression” techniques sometimes employed and demanded by some of the less well-informed sectors of the industry.
We can do that — it’s easy. But listen to the alternative. It is better!